Evereden is a trailblazing luxury skincare brand that focuses on delivering superior-quality dermatologist-developed products for children and families. Founded in 2019 by Kimberley Ho, the brand strives to fill a big skincare gap by offering younger clientele safer, more effective, and luxurious skincare options. This guide covers Evereden skincare philosophy, product line-up, ingredient strategy, and plans.
Brand Philosophy and Mission
Evereden’s mission is all about clean beauty and ensuring the integrity of products for kids since their little bodies are particularly used to sensitive skin. The brand believes skincare should be effective yet free from harmful chemicals. They design their products not just for children but also with the multigenerational approach in mind, attracting attention from parents. Their strategy is part of a broader movement toward premiumization in the beauty world, where shoppers clearly prefer high-end, luxury products.
Kimberley Ho articulates the brand’s vision: “My mission in launching Evereden is to continue reimagining children and family skincare safely and effectively to promote the healthiest futures for all.” This commitment to safety is evident in their rigorous ingredient selection process. In fact, they avoid over 1,400 chemicals banned by the European Union.
Evereden Product Offerings
Evereden has a variety of child and baby products that cover almost every age group in the family. Their line-up includes:
- Baby Care: Formulated to be mild and gentle for infants and toddlers.
- Kids Skincare: The Happy Face Duo for children age three and up to pre-teen, including a Multi-Vitamin Face Wash and Face Cream. This two-pack is a Mega-Vitamin Complex that feeds young skin. The gluten-free products come in scents like the natural Cool Peach and Melon Juice.
- Teen skin care: The new Clear Skin Teen Collection for ages 12 and up delivers a three-step routine featuring balancing cleanser, toner pads, and gel-cream moisturizer to help treat familiar skin concerns for this age group, such as blemishes and oiliness. This collection has quickly become a favorite of teens, highlighting Evereden’s knack for tapping into younger consumers.
- Healing Eczema Treatment: This is a steroid-free formula that helps restore itchy skin while repairing the skin barrier. It uses naturally derived anti-inflammatory actives like golden spent barley and quercetin.
Evereden Ingredients
Evereden focuses on clean, plant-based ingredients in all of its products. The brand swaps out commonly used harsh chemicals for safer options, and it’s transparent about the role of each ingredient. Some key ingredients include:
- Kakadu Plum: High in vitamin C and antioxidants; effective antiseptic.
- Coconut Oil: Coconut oil is well known for its ability to retain moisture and is helpful for people with dry skin conditions.
- Aloe Leaf Juice: Soothing for irritated skin.
- Calendula: Its anti-inflammatory properties can be effective against eczema.
Evereden is committed to avoiding harmful chemicals often responsible for allergies or irritation—evidence of its dedication to protecting kids’ health.
Conclusion
Evereden stands out in the crowded skincare market by focusing on clean beauty products for families. The brand will continue to grow thanks to its commitment to safe ingredients, innovative product development, and targeted marketing strategies. As it expands into new markets and develops additional product lines for various age groups within families, Evereden will redefine what family skincare means in the modern beauty landscape.
The combination of scientific research backing their formulations with a strong emphasis on consumer safety makes Evereden a leader in nurturing healthy skin from infancy through adolescence.
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Sources:
- www.beautypackaging.com/contents/view_online-exclusives/2022-02-28/evereden-elevates-skincare-for-kids/
- www.ever-eden.com/pages/ingredients
All images from ever-eden.com
