In one of the most technologically dense regions in the world, Fashion has become an unlikely yet overlooked aspect. San Francisco’s Union Street is now home to a hub of style and elegance known as Modern Citizen. Its clean, fresh aesthetic and concise selections do much to highlight its status as a place of refuge in a bustling world. Inside the humble building, lavish sweaters, flowing dresses, neat blouses, and luscious joggers fill the shelves between exotic plants and fine pottery, all of which highlight Modern Citizen clothing for women. The emerging brand claims its niche in such a saturated field as the polar opposite of certain powerhouses by offering women unique clothing fitting a working girl’s appeal at a time.
From Digital Birth to Fashion Darling
Elegant in its simplicity, Modern Citizen is an example of sensibility and modesty. It was set up by Jessica Lee and Lizzie Agnew in 2014. The rising star has made its way from a cool place to get trendy clothes to being mentioned alongside direct-to-consumer giants. However, while these giants developed its reputation around basic fashion wear, Modern Citizen claims a spot in modern fashion as the modern alternative to Zara for a working woman.
Fitting all of the company’s offerings into an “all-under-$110 price point,” Jessica Lee carried her experience from Gap Inc. and a desire “to make fashion more accessible.” Modern Citizen understand the multifaceted demands of contemporary life – from attending weddings to pursuing homeownership, all while enjoying brunch on Saturdays. This empathy translates into their designs, which aim to alleviate the stress of shopping for office attire without sacrificing style or individuality.
A Shift in San Francisco’s Fashion Scene
The brand isn’t only changing how women dress and how they connect. Modern Citizen is exerting a sense of community among women through female-led panels and networking events. As women make new friends and professional connections in a non-intimidating space, it contributes to the change in the fashion-oriented scene. It is all a part of a greater trend toward a more fashion-friendly San Francisco.
Versatility Meets Practicality
The brand’s go-to sweet spot is a combination of versatility and practicality. Modern citizens clothing are for busy city girls who they need outfits that can easily transition from work to social events. In addition, realizing that modern women don’t have time for high-maintenance garments, Lee and Agnew are making all their clothing machine washable.
They have built not just a customer base but a community as well. Through thoughtfully executed speaker series and female-centric networking events, Modern Citizen provides space and guidance for women to discuss a broad range of issues. Thus, this sense of community that has become a cornerstone of the Modern Citizen brand identity.
Embracing Technology and Live Experience
While the brand is based entirely online, assisted services and live experiences are also essential to Modern Citizen. In-person styling sessions, real-time responses to new pieces and collections, and opportunities for improvement often characterize the brand. Additionally, embracing San Francisco’s technological edge, the brand offers on-demand delivery services like Uber Rush and Postmates. It perfectly represents the modern online shopping lifestyle of the active purchaser.
Modern Citizen clothing: Angry Customers
Many fashion lovers are very satisfied with Modern Citizen clothing offers. However, there are a handful of customers who shared bad experiences with this online fashion shop. Here are just a few:
What about you? Have you ever used this brand? Share your thoughts and experience in a comment. We’d love to hear from you.
Conclusion
Understanding customers and a unique combination of elegant modern design, affordability, and a community-oriented approach have allowed Jessica Lee and Lizzie Agnew to create a modern brand that represents not only a design but a whole movement that redefines professional women’s wear in San Francisco and beyond. As the brand evolves, one thing remains certain: the future is indeed female, and Modern Citizen is leading the charge.
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