Martha Stewart isn’t one to sit back and coast—never has been. So when news broke that at age 84 she’s rolling out Elm Biosciences, a skin-care brand she co-created, I nearly spilled my coffee. Is this a sidestep or the inevitable next chapter for America’s favorite lifestyle guru?
A Long Time in the Making
Stewart teamed up with board-certified dermatologist Dr. Dhaval Bhanusali—yes, the same name behind Hailey Bieber’s Rhode line—to spend five years behind the scenes, chasing that elusive combination of texture, fragrance, and results. Hundreds of prototypes later, two products emerge: a potent A3O Elemental Serum and Inner Dose Daily Skin Supplement. Stewart has “used it religiously,” she told The Wall Street Journal, adding that her skin feels, well, pretty fabulous. I’m not surprised. When someone obsesses over color, slip, and scent the way she does, you know they sweat the details.
Elm Biosciences arrives September 17 with a dual-pathway system:
- A3O Elemental Serum ($135), an antioxidant-rich topical to tackle UV damage, dehydration, and irritation.
- Inner Dose Daily Skin Supplement ($50), a capsule aimed at inflammation, oxidative stress, and hormonal balance.
There’s something comforting in tackling beauty from the inside out, right?
Why Age-Intentional Skincare?
Many brands chase “anti-aging,” but Stewart flips the script—she talks “age with intention.” It’s a subtle twist, almost cheeky. Cells die; that’s biology. But extending skin health? That’s the promise here. Stewart—ever the pragmatist—points to her green juice habit, sensible sun protection, and yes, occasional fillers (she’s candid about not being a Botox fan). Throw in vitamins, a healthy diet, hats, and sunblock, she says, and you’ve got a recipe for graceful longevity.
The industry is buzzing about longevity. L’Oréal and Estée Lauder are pouring R&D into similar concepts, yet Stewart’s hands-on involvement (she was the first person in Bhanusali’s not-yet-opened clinic) gives Elm a genuine edge. After all, she’s proven over decades that farm-to-table can turn into lab-to-consumer magic.
The Human Factor
I can’t help but imagine Stewart in her kitchen—silky robe on, a dab of A3O serum at dawn, maybe a sip of green juice as she preps a peach pie. There’s grit and grace there. And sure, I wonder if this brand will be yet another celeb venture or if it’ll stand the test of time. But the buzz feels real.
Sometimes, modern launches feel like flash-in-the-pan TikTok fads. Elm seems more like a carefully crafted heirloom—much like Stewart’s cookbooks. And honestly, there’s something satisfying about a debut line that doesn’t just chase social metrics but actually reflects years of trial, error, and genuine passion.
So, here we are: Martha at 84, still reinventing what it means to age well, proving that you’re only as old as your skin feels—perhaps. I, for one, will be watching the launch closely (and maybe signing up for that waitlist myself).
What do you think of Martha’s latest venture? Will you give Elm Biosciences a try? Drop a comment below, share your skin-care secrets, and follow us on Facebook and Instagram for more insider scoops!
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Sources
- www.yahoo.com/entertainment/articles/martha-stewart-launches-skin-care-152725578.html
- wwwpeople.com/martha-stewart-launching-skincare-line-elm-biosciences-11784396
- www.marthastewart.com/martha-announces-new-skin-care-brand-elm-11784082
